Exploratory factor analysis – KMO and Bartlett’s test.
Article: Measuring the brand loyalty of customers towards online booking platforms
Exploratory factor analysis – KMO and Bartlett’s test.
Article: Measuring the brand loyalty of customers towards online booking platforms
Mini-dissertation accepted in partial fulfilment of the requirements for the degree Master of Business Administration at the North-West University
Supervisor: Prof CA Bisschoff
Authors: HW Joubert
Link: https://StatistischeDatenanalyse.de/Citations/Joubert_HW.pdf
Link: https://repository.nwu.ac.za/bitstream/handle/10394/35927/Joubert_HW.pdf?sequence=1&isAllowed=y
Link: www.StatistischeDatenAnalyse.de Video StatistischeBeratung 1280 x 720 px
How to interpret KMO (Kaiser-Meyer-Olkin test) and Bartlett´s test - EFA (Exploratory Factor Analysis)
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